1 year manufacturer warranty
5 year promotional warranty
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More details
Further details can be found on our delivery information page.
Would you like our technicians to wall mount, install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
,Would you like our technicians to wall mount and install your television? We want your installation to go smoothly so please review here, what is included with this installation.
,Would you like our technicians to install your TV? We want your installation to go smoothly so please review here, what is included with this standard installation.
,Would you like our technicians to install and set up your Smart TV? We want your installation to go smoothly so please review here, what is included with this installation.
,Would you like our delivery team to take away and recycle your old television when we deliver your new one?
,Appliances come with quite a bit of bulky packaging. We will unbox your item and allow you to examine it. Then we'll take away and responsibly dispose of all cardboard, plastic wrap and foam packaging.
Need help or technical advice on a product or service? Get in touch, we’re always happy to help.
Call us on : 01603 599 599
Premium 98-inch TV
Featuring a Full Array panel, with optimised local dimming, the Sony BRAVIA XR-98X90LU delivers a lifelike picture. Thanks to a new Gaming Menu, this latest BRAVIA 75-inch TV is also better than ever for gaming. Add in the smartest tech and sleekest style and the BRAVIA XR-98X90LU becomes the one to beat in its class.
Full Array LED, with improved local dimming
Full Array, local dimming screens increase the number of dimming zones, giving the processor greater control over the image’s brightness and clarity. With its newly designed dimming structure, the Sony BRAVIA XR98X90LU improves contrast and depth, bringing scenes vividly to life. For picture realism, this Sony 98-inch TV sets the standard in its class.
Extended colour volume, with XR Triluminos Pro
Powered by the Cognitive Processor XR, XR Triluminos Pro reproduces the widest range of colours, in the most natural shades possible. Whether you’re watching nature documentaries or spectacular movie scenes, XR Triluminos brings the images to life.
Less blur and smoother images
Sony’s XR Clear Image uses zone and frame analysis to minimise noise and blur. Keeping the millions of pixels in check, Sony’s XR Motion Clarity technology keeps the action flowing smoothly. It also minimises blur, using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion.
Picture quality as the creator intended – IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the BRAVIA XR98X90LU reproduces visuals, just as the creator intended. IMAX Enhanced and Dolby Vision compatibility help deliver the cinematic vision. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels. If you’re a boxset and movie fan, you’ll love NACM (Netflix Adaptive Calibrated Mode). NACM works with BRAVIA XR’s ambient light optimisation, adjusting the picture brightness to best show the drama in your room’s lighting conditions.
Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative camera that does so much more than just video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture brightness to best suit the lighting conditions. Sound is optimised, too, giving you clearer dialogue and more accurate tracking. It also facilitates the use of gesture control, letting you change the channel or adjust the volume using simple gestures. All this plus it still functions with your TV to make it the ultimate device for video calls.
*Sound, brightness and gesture functions due later in 2023 via firmware update.
Perfect sync between sound and vision
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism.
XR Surround and 360 Spatial Sound Personaliser for an enveloping sound
XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action. Combine this TV with Sony’s SRS-NS7 wearable speaker or selected headphones and enjoy Dolby Atmos and simulated surround sound via 360 Spatial Sound.
New gaming features
From the makers of the PS5, here’s a TV that gives you more customisation with games than ever. With a new gaming menu, it’s easier to access your game status, settings and assist functions. This TV also makes the perfect screen for your PS5. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.
Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. With access to Netflix, YouTube, Amazon Prime, Apple TV and Disney+, all your favourite streaming services are covered. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.
Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and HomeKit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
BRAVIA CORE – cinematic streaming
Sony’s BRAVIA CORE is a premium streaming service that’s a cut above the rest. With hundreds of movies, from classics to the latest releases, BRAVIA CORE has something for everyone. Compatible with resolution up to 4K HDR, the detail is pin-sharp. Sony’s Pure Stream system streams movies at up to 80Mbps – similar to a 4K UHD Blu-ray player – against an average of 15-25Mbps. It’s also compatible with IMAX Enhanced, giving you the most cinematic sound and vision.
2-way stand
Supplied with a 2-way stand, the BRAVIA XR-98X90LU is ideal for all types of installation. Dedicated settings are available for use either with a soundbar (higher, with screen clearance) or in the standard, low-profile position.
| Colour | Dark Silver / Seamless Edge |
| Colour Group | Silver |
| Bluetooth | Yes |
| HDMI | Yes |
| Number of HDMI Ports | 4 |
| Number of USB Ports | 2 |
| Smart TV | Yes |
| USB | Yes |
| Wi-Fi | Yes |
| VESA Mount Compatible | Yes - mount must be purchased separately |
| Product Category Group | Brown Goods |
| Aspect Ratio | 16:09 |
| Backlight Technology | LED Full Array |
| Maximum Resolution | 3840 x 2160 |
| Screen size | 98 in |
| Screen Technology | UHD HDR |
| Standard Refresh Rate | 100hz/120hz (native) |
| Depth | 46.5000 cm |
| Height | 130.5000 cm |
| Shipping Depth | 29 cm |
| Shipping Height | 140 cm |
| Shipping Weight | 91 kg |
| Shipping Width | 233 cm |
| Weight | 68.9000 kg |
| Width | 219.9000 cm |
| Additional Information | BRAVIA CORE is a streaming service included on the X90L, with hundreds of movies |
| Product Type | TV |
| TV Services | BBC iPlayer / 4od / ITV Player / Prime video / My5 / YouTube / UKTV Play / Disney+ / Spotify |
| Operating System | |
| RMS Output Power | 10W + 10W + 10W + 10W |
| Warranty/Guarantee | 5 Year Guarantee |
| Energy Efficiency Class | E |
We offer FREE delivery on orders over £100. Deliveries of small items are made by DHL or Royal Mail.
Large appliances are delivered by our own delivery teams, installation services can also be selected during the checkout process. Unfortunately, we are not able to deliver some large appliances outside of Norfolk and North Suffolk at the moment; you will be informed of this during the order process if you enter a postcode outside of our delivery zone.
Some manufacturers offer direct delivery of large appliances; you will be informed if this is available during the order process.
We aim to dispatch within 2 workings days of the order being placed. You will receive an email confirming your delivery date.
Delivery Information ›We offer installation services on large home appliances, you can select additional services at checkout.
We offer the following installation services:
Televisions & Associated Devices - from £45.00
Washing Machines - from £30.00
Washer Dryers - from £30.00
Tumble Dryers - from £15.00
Dishwashers - from £30.00
Refrigeration - from £15.00
Ovens & Cookers - from £90.00
All installations are carried out by our own experienced engineers. Our installation services are only available in Norfolk and North Suffolk, you will be asked for your postcode during the checkout process to see if these services are available to you.
Upon receipt of your order, we will call you to arrange a convenient time for your delivery and installation to take place.
For full details follow the link below.
Home Appliance Installation ›
