INSPIRE GREATNESS with
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Building a sustainable and connected future with advanced technology
TCL is a leading global tech brand in TVs, home comfort and much more. Founded in 1981, TCL operates its manufacturing and R&D centres worldwide and has products and services in 160+ countries.
At TCL, we are dedicated to improving people’s lives and experiences with our innovative technology. Our products and services aim to solve problems, bring joy to families and friends, and create a safer and healthier world. We aspire to inspire and empower people to pursue greatness in their lives.
Proactive
A brave and fearless change-maker who believes in exploring the higher stages of life
Innovative
Think outside the box, approach problems by considering a range of different perspectives
Intelligent
A profound understanding of people and the world we live in
Fashionable
Not afraid of change and always keeping the freshest state, is an innovator standing at the forefront of the times
2022 global top 1 98″ TV brand & global top 2 TV brand
2021 global top 2 LCD TV brand & introduced the world’s first OD-Zero Mini LED TV
Time to GO BIG with 98 Inch Jumbo 4K TV
Display Innovations
Over the past 40 years, TCL has been redefining what’s possible with display technologies through constant innovations.
Advanced Display
Mini-LED Backlight
Deeper blacks, higher brightness, and greater contrast.
TCL has been dedicated to developing Mini LED technology, and after three generations of technological innovation, has become a pioneer and leader in the Mini LED TV industry.
In 2019, TCL launched the world’s first Mini LED TV, leading the industry trend.
In 2022, TCL launched the new generation 4K Mini LED product C12E based on DBR chip coating technology and dispensing technology, which won the “EISA PREMIUM MINI LED TV” and “EISA BEST BUY LCD TV” awards.
Local Dimming Control
By using hundreds or even thousands of LEDs in the backlight to control different areas of the screen based on brightness, Local Dimming technology enhances the viewing experience by bringing higher contrast and more details to consumers.
As TCL Mini-LED technology develops, Local Dimming is constantly improving. With an ultra-high number of backlight zones, Local Dimming algorithms can achieve more precise control of smaller areas, further enhancing picture quality performance.
In 2021, TCL introduced the new AM Local Dimming TV, the X11 (C935) series, featuring industry-first AM custom driver ICs, 2304 ultra-high zones, ultra-low latency, and QD-Mini LED technology leading the industry in display technology.
Picture Quality
TCL’s self-developed AiPQ Engine uses enhanced AI technology to comprehensively process content types, visual elements, and audiovisual environments based on how humans perceive the world, reconstructing immersive and lifelike images for a comfortable, high-fidelity, all-scene, and immersive viewing experience.
It provides professional visual solutions for film and television viewing, gaming, education, learning, and office meetings.
With over 20 years of experience in TV picture quality calibration, TCL’s expert team enhances every aspect of display performance, including contrast, clarity, colour, motion, and smart scenes. Additionally, TCL employs self-developed automated production calibration technology to ensure the best display for every TV unit and provides professional calibration tools for users to meet their different preferences.
NXTPAPER (2.0)
As average daily screen time increases, TCL developed NXTPAPER in 2021 to ensure users could work and enjoy entertainment without compromising eye health. Thanks to software and hardware breakthroughs, TCL NXTPAPER 2.0 is up to 150% brighter than the original.
Dazzling with up to 500 nits, users can enjoy crystal clear screens even under the brightest sunshine, making relaxing outside with the latest movie a pleasure. This brightness is achieved, exceeding TÜV levels of blue light reduction, all while maintaining life-like color and deep contrast in the images on its displays.
TCL NXTPAPER 2.0 means TCL NXTPAPER devices are now even easier to use in bright light thanks to anti-glare display technology by incorporating multi-layer screen protection – diffusing light rather than altering it. Plus, the integrated light sensor automatically adjusts colour temperature, further protecting eyes over prolonged use.
Visit our showroom in Norfolk
Take a look around our immersive display of TCL TV’s, our experienced teams are available to give you specialist advice and help you choose the right TCL TV for your home.
