Brand promise: Immer Besser (Forever Better)
There are numerous compelling reasons to opt for Miele. Since its establishment in 1899, Miele has consistently upheld its “Immer Besser” brand commitment. This pledge signifies our unwavering dedication to surpassing both our competitors and our own achievements. For our customers, this assurance translates into the confidence that selecting Miele is not just a wise choice but quite possibly a decision for a lifetime!
Outstanding quality
Miele. Built to last. Winner of Which? Large Kitchen Appliance Brand 2020.
Miele appliances, whether they are used for laundry care, vacuuming or in the kitchen, are subjected to the strictest stress and endurance tests before they are launched on the market.
Miele has won many tests carried out by the Stiftung Warentest, a German consumer watchdog organisation, proving why it is the number-one choice.
Design and innovation
Our design represents innovation, value and timeless elegance. It shapes the relationship between the person and the product, meets expectations, facilitates handling and creates trust. Numerous awards for outstanding product design attest to the fact that Miele succeeds in this particularly well.
Sustainability
Protecting people and the environment and doing business responsibly, for generations to come. That’s what sustainability means to us. More specifically, we want to ensure energy efficiency and resource conservation with our products and production processes, and also to take responsibility for our employees and company.
Miele holds the German Sustainability Award, is a member of the UN Global Compact sustainability initiative and is a signatory of the “Diversity Charter”.
Quality ahead of its time
Since 1899, we’ve never been satisfied with the best.
Miele History
Two families, one company: founded nearly 120 years ago by engineer Carl Miele and businessman Reinhard Zinkann, Miele still belongs exclusively to direct descendents of the pair. With 11 employees, 4 lathes and a drilling machine, Miele and Zinkann launched their first cream separators and butter machines in 1899 in Herzebrock, Germany. Their guiding principle, “Immer Besser” – which translates as “Forever Better”, still shapes the company today.
Miele Quality
Miele offers products to its customers that set the standards for durability, performance, ease of use, energy efficiency, design and service. This corresponds to the guiding principle “Immer besser” which the founders printed on their first machines.
Miele Technology
Miele stands for excellent results combined with the lowest possible energy consumption. This goes for the hygienic and gentle care of your laundry, your flooring and your crockery as well as when conjuring up exquisite culinary delights.
The key to this is a wealth of innovative features available only from Miele. This is borne out by numerous first places in leading product tests conducted around the world.
Miele Design
Miele believes in clean lines and timeless elegance. Nowhere else will you find such a comparable range of built-in kitchen appliances, with consistency in Design lines and colour options, to suit the most diverse of interior designs and kitchen furniture fronts.
Great care is taken to coordinate appliance design across the range. Whatever the style of your kitchen: Miele is the perfect match.
Miele Convenience
Whether conventional rotary switch, discreet sensor controls or a high-resolution touch display like the one on your smartphone; operating a Miele is both easy and fun.